Journey Mapping Helps Lead Patients to your Practice Door
Maps. They’re not just for helping patients get to your practice anymore. These days, successful practices use a different sort of map to figure out where potential patients are on their aesthetic...
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Struggling with Social Media? Why so many Small Businesses Get It Wrong
By now, almost every successful business owner understands the importance of maintaining a social media presence. Unfortunately, many may still be struggling to get it right: Consider some of the...
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Infographic Friday: So Much Content, So Little Time, and How to Alter the...
Call it the content conundrum: Thanks to the internet, potential patients have access to a massive amount of information when researching procedures and providers — which means that practices that hope...
View ArticleGag Clauses Begone: Best Practices When Dealing with Negative Reviews
In an era of unprecedented government gridlock, a hint of bipartisanship has emerged from a surprising arena: online reviews. Recently passed by the U.S. Senate — unanimously, no less — the...
View ArticleWant to Rank Well in Search? Send the Right Signals
Funny thing about Google: The search giant can find just about any website on the internet but if it “thinks” that you won’t like what it finds, it won’t show you. Page 1 or 100, search rank is all...
View ArticlePlaying to Win: Gain the Aesthetic Advantage with Competitive Analysis
If you’ve been in practice for any length of time, you’ve no doubt heard the old saying that healing is an art, medicine is a science, and healthcare is a business. If so, it’s also probably true that...
View ArticleE-patients and How to Engage Them: 4 Steps to Success with Today’s Online...
The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In January 2007, a routine...
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E-patients, Part III: 3 Ways to Turn Good Outcomes Into Great Relationships
There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly, the...
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Who You Gonna Trust? The Ins and Outs of Influencer Marketing
Photo credit: YouTube/Kendall and Kylie It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality...
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3 Tips to Turn Today’s Plastic Surgery Shopper Into Tomorrow’s Patient
The average plastic surgery consumer may not be a shop until you drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and...
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