Debunking the ‘Myth of Social Media’ (and Doing It Right)
Sometimes it helps to look back to see where you’re going. One year ago this week, Gallup released a report titled, “The Myth of Social Media,” which featured a slew of statistics suggesting that even...
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5 Tactics for Turning Lurking ‘Likers’ into Brand-loving Advocates
Everybody likes being “liked” but a new study suggests those clicks aren’t all they’re cracked up to be: When it comes to engaging with today’s online audience, it’s not how much your content is...
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Infographic Friday: Get Heard by Saying Less (and Letting Satisfied Patients...
If you tell a great story and nobody hears it, do you (or your marketing) make a sound? The fact is online content is expanding faster than people can consume it, which means that getting heard is...
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Infographic Friday: Losing Fans, Followers or Email Subscribers? Here’s Why
When it comes to online content, you’re either part of the problem or part of the solution. From cluttered News Feeds to overflowing inboxes, we’re all inundated with more content than we can possible...
View ArticleFor More Effective Marketing, Follow the ARC of Social Healthcare
If you’re like many aesthetic professionals, you’ve probably found that social healthcare provides mixed results. On the one hand, the vast majority of aesthetic consumers — 90%, according to a recent...
View ArticlePlaying the Percentages: Online Reviews by the Numbers
Actions speak louder than words; numbers don’t lie, and data is a doctor’s best friend when determining a marketing strategy. Case in point: Online reviews, where people’s actions have the power to...
View ArticleOnline Health, Part II: Mixed Signals from Social Media
Unless you’ve been living in a cave, you know that your practice website is among the most powerful tools in your marketing arsenal. It is, in essence, your online storefront, a digital portal for...
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Infographic Friday: Get Ahead by Bridging the Gap of Social Engagement
You’ve no doubt heard the phrase ‘follow the money,’ but when it comes to marketing your practice, the more appropriate approach is to ‘follow the patients.’ That’s especially true as more people spend...
View ArticleSocial Is the New Search: If You Want to Get Found, Get Social
When it comes to searching for information on the web, there’s no denying the power of Google. According to the data-counting website Internet Live Stats, the search giant gets more than 50,000 search...
View Article3 Ways Earned Media Can Jumpstart New Business
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. — Mark Zuckerberg It’s...
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Infographic Friday: Looking for a Recipe for Great Content Marketing? Think...
With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let your content marketing...
View ArticleSocial Healthcare: How Do You Stack Up?
There’s no denying the fact that social media and healthcare can make strange bedfellows. After all, the former is all about sharing — some would say oversharing — while the latter is predicated on...
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Infographic Friday: Manage Your Reputation (and Attract New Patients) via...
Do you know what’s being said about you online? Many doctors apparently don’t: According to research by MedData Group, almost half (47%) of doctors don’t actively manage their online reputation. In...
View ArticleThe Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)
It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic...
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Infographic Friday: 7 Tips for Creating Trustworthy Content
Let’s face it, given the democratic nature of the Internet, anyone can create and publish content. But if you’re in business — say, as an aesthetic professional hoping to reach potential patients — not...
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Will Changes at Twitter and Facebook Help or Hurt Your Practice?
If you send a tweet (or post a Facebook update) and no one sees it, does it make a sound? It’s not a Zen koan. It’s a recognition of the fact that the major social networks continue to roll out...
View ArticleSocial Customer Service: Are You Nordstrom or Walmart?
If you’re like many aesthetic professionals, you probably don’t use Twitter all that much. Let’s face it, it’s tough to discuss complex subjects like cosmetic surgery or form a connection with...
View ArticleHealthcare for the Ages, Part I: 5 Tips for Connecting with Millennials
These days, it seems you can’t open a magazine without reading an article about Millennials: They’re glued to their phones, they’re addicted to social media and they’re, well, you get the picture. In...
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Infographic Friday: Best Practices for Social Media Measurement
Back in the day when Madison Avenue was the center of the marketing universe, legendary ad-man David Ogilvy is reported to have said, “50% of all advertising is useless. We just don’t know which 50%.”...
View ArticleStand Up, Stand Out and Stay in the Game: 3 Steps toward Better Branding
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. –...
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